Love rules.

Love rules. All types of love: romantic love, sexy love, family love, spiritual love, vocational love.

Today I'm talking to you about vocational love. 

Even when you love your work, it can feel hard to keep going. 

You can lose steam... especially when it feels like nobody is watching, nobody is listening, and nobody wants to buy anything you're selling. 

You feel like you're treading water, wearing down and not headed on the fast track to failure. 

That fiery, passionate love you had for your business could consume itself before anyone has the chance to get to know you. 

But what if you knew what direction you wanted to go? Where to exert your best efforts in order to create the highest impact for your business. 

What if you had a north star? 

When you're armed with your brand values and story, you're able to connect with your audience in a way that is authentic, trustworthy, aligned and ultimately profitable. 

Defining your brand values and story means real answers to questions like: 

  • Why am I doing what I do? 
  • What are the pillars and values that I embody?
  • What do I want to be known for?
  • Why do people come to me?

Once you shed the light on those brand values, the love you have for what you do will infuse every email, every blog post, every project, every little tiny expression that you put forth into the world. 

Because as we know... It all matters.